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The Role of Assessment in EdTech Sales | Round II

This 2nd session in this StartEd series will focus on the role of assessment and its increased relevancy in the post-COVID-19 EdTech sale. 

This session will feature a case-study approach with leaders of two companies and their digital learning tools. This interactive session will delve into the current and future assessment offerings for each tool. 

There will be opportunities to discuss the rationale and iterative process for building these assessments. 

Time will be allotted for participants, at all stages of development, to discuss their tool, assessment needs and brainstorm potential next steps together with the group. 

It is not required that you have attended Part 1 to join us for this session. We invite all session registrants to fill out the require fields of the form  Assessment in EdTech Sales to help us understand your current position and needs.

About the Speakers:

Rayna Yaker is the Managing Principal Consultant of RYE Consulting. Her background includes a J.D. in Education Policy and M.Ed. in Curriculum and Instruction, K-12. Her foundation in education is built upon her experience as a Title 1 classroom teacher and made actionable by over a decade of work in publishing and policy fields. Leading RYE, Rayna focuses on engaging clients from PreK through HigherEd providing support for start-ups, schools, districts, foundations, corporations, and advocacy organizations. Her work focuses on bringing innovation to the classroom through procurement, curriculum, professional development, market strategy, and advisory support.

LinkedInRayna Yaker, J.D., M.Ed.

Mark Vineis is an experienced founder that successfully built, scaled and exited Mondo Education, a literacy publisher of print/digital tools and professional learning services. Mondo is a progressive and highly respected ELA brand in K-12 education. His career began in New York City, teaching elementary ELL students in the South Bronx. As CEO in both start-up and scaled growth stages, he developed strong general management, product-technology development skills and expertise supporting the sales team’s consultative approach to nurturing district partnerships. Mark is a mission-driven, edu-preneur exploring the EdTech landscape for his next venture and currently advising EdTech clients with strategy, product-technology and business development. He is dedicated to rethinking how we educate students and how technology can help educators and students reach their highest potential.

LinkedIn: Mark Vineis – Education CEO | Founder | Consultant