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The New Education Consumer: What’s Driving Americans’ Interest in Short-term and Online Training Options?

The unending state of uncertainty caused by the COVID-19 pandemic has been particularly devastating to our economy and our education system. Interestingly, one finding has been steady: Americans have expressed a consistent preference for short-term, non-degree skills training over traditional in-person learning. This week, the Public Viewpoint will explore how motivations such as value, convenience, and fit are driving these preferences, as well as how providers can adapt to meet consumers’ needs.

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