Could you be drawing unsupported conclusions and making suboptimal business decisions because of your data?
Way too often, we’re guilty of relying on data to make decisions for us. And who can you blame us? Data is sexy. It’s tangible. It makes it easy to support our argument. But without context, we can’t replicate the successes or fully understand the shortcomings that the data conveys.
People can find data to suggest anything if they ask the wrong questions and extrapolate conclusions, often missing the real value of early traction and customer growth.
At this Masterclass you'll learn:
• How to make better data-driven decisions, based on qualitative context and quantitative data
• Methodical study design: creating non-biased samples and questions to ensure relevance of results
• Experimentation and analysis: controlling for confounding variables and extrapolating incomplete data sets
About the Speaker:
Rebecca Sadwick has a background in marketing leadership, software entrepreneurship, go-to-market strategy, and tech policy research. She is the Founder and Managing Partner of Strategica Partners, which develops go-to-market and brand positioning strategies for tech companies that have been recognized by Inc., Forbes, TechCrunch, and others as some of the fastest-growing in their sector. She previously served as Director of Marketing at GoGuardian, Inc. 5000’s fastest-growing education company in U.S. history.
She was recognized as the Los Angeles Business Journal’s Rising Star of 2019 for her track record leading high-growth strategies at Strategica Partners, and received Special Congressional Recognition from Speaker of the House Nancy Pelosi.
LinkedIn: Rebecca Sadwick